Forum

Look at the type of content your customers post and engage with, and use these insights to inform your creative strategy. You may not see an immediate spike in engagement or followers with this method, but it is an absolute must. If you consistently provide education and high-quality content over time and in your unique brand voice, your Instagram account is sure to gain a solid reputation and a relevant following. There’s no better form of promotional content than that of real customers. Plus, when you share their content, they will likely repost it for their followers to see, further amplifying your reach.

But it’s not as easy as it sounds to come up with the right mix of effective hashtags. You need to invest your time and effort into extensive research. Make sure you use a balanced combination of unique and common hashtags on your Instagram posts. Instead of following and unfollowing people, which Instagram is trying to ban, like, comment, and engage with relevant posts shared by people within your target market. As Instagram continues to grow and evolve as a marketing platform, it’s more important than ever for businesses to build effective Instagram marketing strategies.

Depending on how you structure the giveaway, it could create additional post engagement for you. Beyond asking people to follow your account, add requirements like saving a post, commenting on a post or sending it to a friend. Instagram contests are low-hanging fruit for small businesses. You can also pair up with other small businesses that share a similar audience to further your brand awareness.

Even if your viewer doesn’t get the overall effect, you want them to be able to see the storyline of the Instagram video — even if it’s silent. Whatever your focus, using Instagram video posts to share short, snackable content is a great strategy. Read more about https://www.thesportsbank.net/tech/do-you-really-need-instagram-to-promote-your-products-and-services/ here. The meal delivery service often shares loveable video content that’s relevant to their target market and provides value to them.

In Huber’s Instagram story that day, he posted a video of himself running after a vehicle while waving the Swiss flag behind him. "So this disclaimer, it's a positive step, but we want every platform to continue doing more to call out misinformation and disinformation while also uplifting accurate information." Ek also said the company is working on a content advisory for any podcast episode that talks about COVID. The advisory will guide listeners to the service's COVID-19 hub. Working in the beauty industry, Jamal Pierre, founder of Pierre Performance, said he "saw a major gap in skin care that truly addresses men’s needs," which motivated him to start his business. Pierre said he’s proud of being a Black business owner and wants to be successful not just for himself, but also to "provide an example and representation for other Black people watching me."

By enrolling customers in the process, they'll feel compelled to continue following you to learn the end result of the contest. Start conversations about related topics of interest and encourage people to interact. Share company news from new hires to milestones reached, and use LinkedIn as somewhere to discuss all things professional-travel related. There’s also every chance that people you connect with will use your brand to find or book their next holiday. After all, professionals accrue holiday days and need somewhere to go. Being active on LinkedIn can open up plenty of possibilities, from demonstrating your worth as an expert to increasing your bottom line.

You get access to key insights such as volume trends, share of voice, and share of reach to help you monitor and analyze the impact of your efforts. Lastly, track the performance of your campaigns as a whole and by individual influencers with Engagement Reporting. See which content is driving the most engagement, mentions, conversions, impressions, etc. The report will also rank your influencers to give you insights and encourage them to share and post.

If your business works with non-profit organizations or charities, post about it! Get your followers involved with causes that are important to you. Let them know how they can make a difference by engaging with your brand to help the cause. You can also use your captions to tell a story about your brand or one of your current campaigns. Let your followers feel as though you are friends and you are providing them with an inside look at your brand.